Terms and Conditions

Welcome to Picarta. By using our website and services, you agree to these terms. Please read them carefully.

Picarta is an AI-powered geolocation service that identifies locations from uploaded images.

1.1 Acceptance of Terms

By accessing or using Picarta, you agree to be bound by these Terms and Conditions. If you do not agree, please do not use our services.

1.2 Age Requirement

You must be at least 16 years old to use Picarta. By using our services, you confirm that you meet this age requirement. If you are under 16, please do not use our services.

1.3 Account Registration

• You can use Picarta without an account with limited features
• Registered users gain access to additional features
• You are responsible for maintaining the security of your account credentials
• You must provide accurate information when creating an account
• Notify us immediately if you suspect unauthorized access to your account
• You may delete your account at any time from your account settings page or by contacting us at info@picarta.ai

1.4 Service Description

Picarta offers:

• Free Tier: Limited access to our geolocation services.
• Premium Features: Enhanced functionality for paid users.

We use artificial intelligence to analyze uploaded images and identify the location where the photo was taken. Results are estimates and may not always be completely accurate.

1.5 Payment and Refund Policy

Pricing:
Premium features require payment. Pricing details are available on our website and during the subscription process.

Refund Policy:
We want you to be satisfied with our service. If you are not satisfied with your purchase, you may request a full refund within 14 days from the date of purchase. To request a refund, contact us at info@picarta.ai with your account details and order information.

Refund requests made after the 14-day period will be evaluated on a case-by-case basis at our sole discretion.

1.6 Acceptable Use

You agree to use Picarta responsibly and legally. You must not:

• Upload images that violate any laws or regulations
• Upload images containing illegal content or depicting illegal activities
• Upload images that infringe on others' intellectual property rights or privacy
• Use our services to harass, stalk, threaten, or harm others
• Upload images of children under 16 years old, except in cases of legitimate concern for safety or law enforcement purposes
• Attempt to reverse engineer, hack, or compromise our systems
• Use automated tools to scrape or extract data from our services
• Engage in any activity that disrupts or interferes with our services

You are solely responsible for ensuring you have the necessary rights and permissions to upload images to our service.

1.7 Content and Intellectual Property

Your Content:

• You retain all ownership rights to the images you upload
• By uploading images, you grant us a limited license to process them solely to provide our geolocation services
• Images are deleted immediately after processing

Our Intellectual Property:

• All content, features, and functionality of Picarta are owned by Picarta and protected by copyright and intellectual property laws
• You may not copy, modify, distribute, or create derivative works without our written permission

1.8 Service Availability and Modifications

• We strive to keep Picarta available but cannot guarantee uninterrupted service
• We may modify, suspend, or discontinue any part of our services at any time
• We reserve the right to update these terms and will notify you of material changes

1.9 Disclaimers and Limitations

No Warranties:
Picarta is provided "as is" without warranties of any kind. We do not guarantee the accuracy of location predictions.

Limitation of Liability:
We are not liable for any indirect, incidental, or consequential damages arising from your use of our services. Our total liability shall not exceed the amount you paid us in the past 12 months.

Accuracy:
Photo location predictions may be inaccurate. We cannot guarantee absolute precision, and you should not rely solely on our results for critical decisions.

1.10 Indemnification

You agree to indemnify and hold Picarta harmless from any claims, damages, or expenses arising from your use of our services or violation of these terms.

1.11 Termination

• You may stop using Picarta at any time
• You may delete your account at any time from your account settings or by contacting us
• We may suspend or terminate your access if you violate these terms
• Upon termination, your right to use our services ends immediately

1.12 Governing Law and Dispute Resolution

These terms are governed by the laws of Italy and the European Union. Any disputes will be resolved in the courts of Italy. By using Picarta, you consent to the exclusive jurisdiction of Italian courts.

We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR).

2.1 Data Controller

Picarta acts as the data controller for personal data collected through our services.

Contact for Privacy Matters:
Email: info@picarta.ai

2.2 Data We Collect

When You Visit Our Website:

• Browser type and version
• Device information
• Pages visited and time spent on our website
• Referring website

When You Create an Account:

• Email address
• Username
• Password (encrypted)
• Account preferences

When You Upload Images:

• The image file itself (processed immediately and deleted)
• We do NOT collect or store any EXIF metadata, location data, or other information embedded in images
• We only process the visual content to determine location

Analytics Data:

• We use Google Analytics to understand how visitors use our website
• This includes anonymized usage statistics and interaction data

2.3 Legal Basis for Processing (GDPR)

We process your personal data based on:

• Consent: When you agree to our use of cookies and analytics
• Contract: To provide services you've requested (account creation, geolocation service)
• Legitimate Interests: To improve our services, prevent fraud, and ensure security

2.4 How We Use Your Data

We use collected data to:

• Provide and improve our geolocation services
• Manage your account and authenticate users
• Analyze website performance and user experience
• Communicate with you about our services
• Ensure security and prevent abuse
• Comply with legal obligations

2.5 Data Retention and Deletion

• Uploaded Images: Deleted immediately after processing
• Account Data: Retained while your account is active
• Analytics Data: Retained according to Google Analytics retention settings

2.6 Data Sharing and Third Parties

We do not sell or share your personal data with third parties.

Google Analytics:
We use Google Analytics to analyze website usage. Google may process your data according to their privacy policy.

2.7 International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States (for Google Analytics). We ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission

2.8 Your Rights Under GDPR

According to GDPR, you have the following rights:

Right to Access:
Request a copy of your personal data we hold.

Right to Rectification:
Correct inaccurate or incomplete personal data.

Right to Erasure ("Right to be Forgotten"):
Request deletion of your personal data in certain circumstances.

Right to Restriction:
Request that we limit how we use your data.

Right to Data Portability:
Receive your data in a structured, machine-readable format.

Right to Object:
Object to processing based on legitimate interests or for direct marketing.

Right to Withdraw Consent:
Withdraw consent at any time where processing is based on consent.

To Exercise Your Rights:
Email us at info@picarta.ai. We will respond within 30 days.

2.9 Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments
• Staff training on data protection

However, no system is completely secure. You should also protect your account by using strong passwords and not sharing credentials.

2.10 Children's Privacy

Picarta is not intended for children under 16. We do not knowingly collect personal data from children under 16. If we discover we have collected such data, we will delete it immediately. If you believe a child under 16 has provided us with personal data, please contact us at info@picarta.ai.

2.11 Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting a notice on our website or sending an email to registered users. Your continued use after changes indicates acceptance.

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide better functionality and understand how you use our services.

3.2 Cookies We Use

Essential Cookies:

• Required for the website to function properly
• Enable access to secure areas and basic features
• Cannot be disabled

Analytics Cookies (Google Analytics):

• Collect anonymous data about how visitors use our website
• Help us analyze and improve website performance
• Track pages visited, time spent, and user interactions
• You can opt out of these cookies

3.3 Google Analytics

We use Google Analytics to understand website usage patterns. Google Analytics uses cookies to collect information such as:

• Pages you visit
• How long you spend on our site
• How you arrived at our site
• Your approximate geographic location (country/city level)

This information is anonymized and used only for statistical purposes.

3.4 Managing Cookies

Browser Settings:
You can control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from being set
• Block third-party cookies

Note that blocking essential cookies may prevent the website from functioning properly.

Cookie Consent:
When you first visit Picarta, we will ask for your consent to use analytics cookies. You can change your preferences at any time through our cookie banner or by contacting us.

3.5 Your Consent

By clicking "Accept" on our cookie banner, you consent to our use of analytics cookies. If you click "Reject," we will only use essential cookies necessary for the website to function.

You can withdraw your consent at any time by adjusting your cookie preferences or contacting us at info@picarta.ai.

We reserve the right to modify these Terms and Conditions at any time. Material changes will be communicated through:

• Notice on our website
• Email notification to registered users

Your continued use of Picarta after changes take effect constitutes acceptance of the updated terms.

If you have questions, concerns, or requests regarding these terms, privacy, or cookies, please contact us:

Email: info@picarta.ai

We will respond to your inquiries within 30 days.

Last updated: October 11, 2025